ThinkAnalytics
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361 Main Street
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Ste 400
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El Segundo CA 90245
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USA
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Profile
ThinkAnalytics is a global leader in AI-driven content discovery, viewer insights, and targeted advertising solutions. Their technology helps media and entertainment companies enhance audience engagement, monetization and operational efficiencies. By leveraging advanced AI and machine learning, ThinkAnalytics provides personalized content recommendations, optimizes viewer data insights, and enables precise audience targeting. ThinkAnalytics is the largest independent content discovery platform, serving over 500 million viewers worldwide and their solutions drive significant increases in viewer engagement, loyalty, and revenue. Customers include DISH, Liberty Global, Vodafone, Deutsche Telekom, DirecTV, Sony Pictures Entertainment, BritBox International, Crunchyroll, Astro, Intigral, NOS, MBC, Proximus, Rogers, and Tata Play.
Product Description
Think360, a viewer engagement platform, reflects the breadth and depth of the ThinkAnalytics solutions, which touch every aspect of the viewer lifecycle – from personalized content discovery, metadata enrichment and viewer insight through to targeted advertising.
Running on AWS, the Think360 suite spans the subscriber journey, including personalized content discovery, viewer insight, A/B testing, editorial and UX control, AI metadata enrichment, churn detection and analysis, and hyper-targeted advertising – all with intuitive management consoles and underpinned by machine learning and AI.
Think360 helps pay-TV and OTT platforms deliver real-time personalization at scale, boosting engagement and reducing churn. It also provides business insights across the viewer lifecycle – including audience behavior, content intelligence, editorial control, user experience effectiveness, viewer engagement, and search and recommendation – to help customers evolve and improve their offerings. ThinkAdvertising optimizes the value of a platform’s ad inventory by enabling brands and advertisers to run impactful hyper-targeted campaigns across broadcast and streamed TV.
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